Wild Fire is an apple juice based drink with more caffeine than a coke, but less than an energy drink. Produced in München, Wild Fire is promoted as a premium, modern, life style, urban drink consumed not for thirst but to enjoy and refresh.
Tradition and modernism
Wild Fire uses only glass bottles because they don’t affect the flavor or let carbon dioxide escape while the bottling processes are environmentally friendly. Wild Fire is not produced industrially but with the traditional brewery “Schweiger“, a family business in tradition, a local hero with over 100 years of experience in Bavaria, using water from natural fount called “Silenca” and apples from the Bodensee, a local area in the south of Germany.
“Creating authentic life style / szene drinks with sustainable substance in traditional premium quality state of the art.”
Wild Fire cooncept
Considering a reposition on the market, Wild Fire owner company contacted us for a logo redesign, product packaging redesign and full branding to surround and promote the new image of the product targeting young open minded multi-cultural audience active in the social media and with an interest for premium high-quality products and brands. The owner company also plans developing more organic drinks and products in the near future.
Left: original logo and labels design
We focused our work on keywords like urban, modern, youth, life style, fresh, premium, trendy, while also considering organic, authentic, sustainable, tradition, experience and we delivered 3 logo design directions: one with a modern, urban, grungy, colorful feel, one showing evolution, strength and tradition and one oriented on a more classical path. We have also imagined the use of some of our concepts on the product labels.